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Social Media are about a trusty presence. That is the reason why you have to build first relations of trust, and then you will be able to make a good Social Media advertising campaign.

To build a trusty presence in Social Media, you have to be part of the dialogue. Follow people, make comments on what they are posting or talking about, share their materials with others, and provide good, interesting and relevant content. You have to understand the unwritten rules of the channel you are: the use of Facebook’s Like, the RT and hashtags on Twitter, the endorsements on Linkedin, the quid pro quo behind a lot of blog postings, and so on. Keep in mind that if you only talk about your products or services –in other words, if you only do advertising,– sooner than later you will be considered spam.

However, your main objective is to make your product or service known. To do that through Social Media advertising, you have to plan either where and when you are going to advertise, and where, when, and what you are going to talk about in the moments you are not advertising. The second is the most difficult part. Keep your focus, choose where you want to be, and what you are going to say, create a personality, and try to add value beyond your product or service. At the end, that value is going to be added to your product by the persons who are using it and are talking about it through the social media.

Because the best social media advertising is not being done by branchesPsychology Articles, but by the people who are sharing their feelings and thoughts in their networks.